Sean Pillot de Chenecey
Independent consultant who’s worked on trend, innovation and strategy projects around the world for over twenty years; for clients inc Unilever, General Motors, Swatch, Heineken, GSK, Starwood and Beiersdorf. He specializes in clarifying the ‘Real Now’ and illuminating the ‘Potential Next’ for business leaders who realise that standing still is not an option. In addition to public speaking and consulting with companies at Board Level, he combines this with street-level research, alongside interviewing key social / cultural experts.
His book “The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World” will be published in October 2018. It´s the first study on the impacts of current post-truth era on brands. It takes a provocative and inspiring look at how to rebuild brand authenticity and regain consumer trust in the modern business climate of scandal, fake news and disillusionment. The book includes a wide range of case histories highlighting dynamic examples of how to „get it right“. „Trust is the No1 issue facing brands on a global basis, but in a post-trust world they have a serious problem, when so much of modern life is defined by mistrust,“ says Sean in his new book.