Brand Management 2023

October 3, 2023 – Cubex Centrum, Prague

Why Attend?

Tradition: We aren't newcomers. Brand Management is the largest annual conference on brands in the Czech Republic. It is a grown-up event organized by Blue Events for 23 years allready!

Get-together: Here you can meet all the important people. It‘s the perfect networking platform for company owners, CEO's, C-level managers and senior brand and marketing managers.

Mission: We want to improve marketers capabilities and leverage the role of marketing as a competence of any organisation. Strong brands are after all the key to successful business.

Praise for the previous Brand Management event

"It was one of the best conferences I've been to in the Czech Republic. The line-up was laid out incredibly precisely, everything fit together, it was not just a regular self-presentation of agencies/brands, but a really beneficial, information-packed conference."

"To rebrand live during the event was bold but brilliant. For me, the highlight of the whole event, which overall represents the top of what is in the Czech Republic."

"The best conference of the post-covid era so far! Czech marketing excellently presented. It was a truly inspiring experience that made me believe that Czech marketing can target high. Content and form were great. BRAVO."

“It was excellent, I enjoyed the presentations and speakers. Not only positive things were presented, but also a sadder reality. And the demonstration of how to work with change was very beneficial."

The Topic of the Year is…

Brand Management: The Power of Evidence

The annual Brand Management event is back.

We are ready to talk all things growth and help answer any questions you may have.

“How can I improve the impact of my marketing activities both on brand and on sales? Do I track the right metrics? Am I asking the right questions?”

We have it covered.

This year, we present the two most acclaimed experts in the world of evidence-based marketing:

Jenni Romaniuk from Ehrenberg Bass Institute

Les Binet, Group Head of Effectiveness from adam&eveDDB

This duo has never teamed up before, so expect something unique and exciting.

We will look at the “big picture“ and search for the common ground, as we combine academia and practice, marketing and advertising, strategy and communication, agency and client.

These insights, along with the EVIDENCE on how brands are growing and businesses thriving, will give marketers the firm base they need for growing their business.

More about the speakers...

 Who attends?

500+ senior managers, directors, board members or company owners attended previous editions of Brand Management event. Look at the analysis of last year's participation.