Why Attend?

Brand Management is the biggest conference on brands in the Czech Republic organised since 2000 by Blue Events. It‘s the perfect platform for exchanging ideas and sharing current trends among company owners, CEO´s, CMO´s and senior brand and marketing managers, who want to manage their brands better. We believe that strong brands are the key to successful business. Each year features a global marketing star as a Keynote Speaker, among them Dave Trott, Peter Field, Jenni Romaniuk, Ken Segall, Rita Clifton, Jim Stengel, Sean Pillot de Chenecey and Riki Drori.


I had such a great time at this conference. The audience was welcoming, enthusiastic and receptive, and the organising team made me feel at home. The program covered such a wide range of areas, it was exciting to be part of it all. I also have such a fond memories of Prague. Thank you to all involved. Highly recommend.
Jenni Romaniuk, Ehrenberg-Bass Institute for Marketing Science

The topic for 2020: How to turn marketing into a super leader

Strong brands need strong leaders. Now it‘s the time for marketing to prove its value and help companies grow and serve their customers better. Do you really have to cut budgets today? Or are you ready to zag, when others zig? Feel free to cut only what doesn‘t work. But in the same time grab for new opportunities and gain new customers. How to achieve it? That‘s why you need a superleader now. The Keynote Speaker of the Brand Management 2020 conference is Thomas Barta, one of the world‘s most recognized customer leadership experts. The program features mainly those, who have already managed to increase the role of marketing in their organisations and continue to grow in the long term.

Who will attend?

Due to the strategic importance of brands, the conference is usually attended by senior managers, directors, board members and business owners. The attendance is usually around 500 participants. Take a look at the past events participation analysis.