Speakers

Jenni Romaniuk

International Director, Ehrenberg-Bass Institute

Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Through her work at the Ehrenberg-Bass Institute she has advised many of the world’s biggest brands. She is the author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised.

Jenni is an engaging and entertaining keynote speaker that makes audiences re-think what they know about marketing.

Her latest book Better Brand Health: Measures and Metrics in a How Brands Grow World, is for anyone who wants to get better at brand measurement and improve their brand health tracking.

Building Distinctive Brand Assets is a book for anyone with a brand, to help future-proof any brand's identity and learn which strategies work, and which don't.

How Brands Grow Part 2 – revised, co-authored with Professor Byron Sharp, will change the way you think about marketing forever. This revised edition includes updates to all chapters, new research on Physical Availability and Luxury Brands, and the addition of a new chapter “Getting down to Business-to-Business Markets”.

More about Jenni Romaniuk here.

Les Binet

Group Head of Effectiveness, adam&eveDDB

Les is a world-renowned expert in marketing effectiveness and evaluation, and has probably won more awards in this field than anyone else. In 2014, the Institute of Practitioners in Advertising awarded him The President’s Medal, the highest honour it can bestow, in recognition of these achievements.

Les has written extensively on how advertising works, how to make it work better, and how to evaluate it. As well as his many journal articles and case studies, he has published six books, several of which are now regarded as required reading for marketers.

In particular, his work with Peter Field has attracted international attention. As the CMO of Unilever put it, “Les and Peter have made a huge contribution to our understanding of how marketing driver growth and profit for brands. Marketers everywhere should pay close attention.”

Peter Mižík

Industry manager – Branding, Google

Peter works as a video and branding specialist and has more than 10 years of experience in advertising. He has also held strategic media and creative positions in WPP Group in Prague. In his current role, he primarily focuses on building brands on YouTube.

Eduard Krečmar

Strategist, Publicis Groupe

He has been involved in digital marketing since 2010. He gradually worked for Arbo Interactive, Brandz Friends and Red Media. Today, in the Publicis Groupe communications group, he helps new clients to design marketing strategies.

Kristina Hanušová

Quantitative Research Director, Confess

She has been working in market research for over 20 years. She started at Factum, from where she later moved to GfK. There she worked successively in the positions of Head of Research Consultancy Team and Head of Financial, Automotive, Telco and Utility Sector. Later she focused mainly on brand and positioning research and all types of advertising research as a Head of Brand & Communication Sector. In 2019, she joined the team of the innovation agency Confess, where she mainly develops research methods based on the exploration of the subconscious.

Ivan Duškov

Deputy Director od Client Services, VZP ČR

He has more than 10 years of experience in developing the strategic documents, the most important are "the Mental Health Care Reform Strategy, the key document of the Czech government to ensure the future resilience of the Czech mental health care system.

Furthermore, as the director of the strategy and policy section at the Prague Institute for Planning and Development, he contributed to the climate change strategy of the City of Prague. As the director of the Institute for Language and Preparatory Studies he contributed to the Charles University’s internationalization via partnership programs with a.o. the federal state of Bavaria (Germany).

Currently, he si working as a Deputy Director General of Customer Services focusing on the transformation of prevention programme at the biggest health insurance company in the Czech Republic – General Health Insurance Company (VZP) where his is particularly on prevention, digitalization and health literacy.

Myriam Ruffo

Country Commercial Manager, IKEA Czech Republic, Hungary and Slovakia

Myriam has dedicated more than two decades to the retail industry, always with a keen focus on understanding and meeting diverse home furnishing needs of the many people. As the Commercial Manager for IKEA in the Czech Republic, Hungary and Slovakia, she's responsible for all commercial functions with very high focus on brand positioning and enhancing the multi-channel customer experience to create a better everyday life for the many.

Martin Dulava

Co-founder of LineArt, a strategic marketing agency

Since it was founded in1993, he has been engaged in strategic brand building and packaging design in Central and Eastern Europe with a team of more than 50 members. His motto is "We don't do a design just to win awards. We create the strategy and visual identity of brands to deliver positive business results." Proof of this approach is, for example, the introduction of the new product „Republica Božkov“. Martin and his team also created the successful revitalization of Albert chain in the area of shopping experience at the point of sale, external and internal visual identity, as well as the new architecture of Albert's own brands, their redesign and also the launch of the Albert online shop.

Daniel Bradáč

CEO & Senior Consultant, Generations Branding Agency

Daniel Bradáč has more than 20 years of experience in marketing and brand building. Thirteen years ago, he founded Generations Brand Consulting Agency, leading company in brand consulting and employer branding. Among its clients there are CUPRA (Porsche Slovakia), OVB Allfinanz Slovakia, Viessmann Slovakia, Dachser Slovakia, Rinee, GGE group, Asseco Central Europe, UNIQA, Danfoss Power Solutions, SME, Danucem Slovensko, Foxconn Slovakia, international festival Symphony of Art and also Slovak influencer Maroš Molnár. Bradáč’s agency also created employer branding for grocery chain Billa during covid.

Daniel Bradáč was in top management of Orange for 11 years, he was also a member of Board of Brand Directors France Telecom, worked as a head of alternative mobile operator Funfón, he created marketing of Poštová banka and led a development of Dovera, the health insurance company. He has been also a member of Superbrands Honorary Board and a frequent speaker, mentor and partner of international top managers. He is an author of Generations CEO Podcast where he interviews business leaders.

Rodney Collins

SVP, Director, McCann Worldgroup Truth Central

Rodney is EVP, Global Head of Human Sciences at McCann Worldgroup and European director of Truth Central, the global intelligence unit of McCann Worldgroup based in London. Rodney relentlessly strives to uncover human and cultural truths to help brands earn a meaningful role in people’s lives. Since 2012, as Director of Truth Central in the UK and Europe, Rodney has designed, managed, and activated global and regional thought leadership initiatives for the MWG network across 38 countries. He is an advisor to the MW Global Sustainability Development Goal and Wellness Practices, as well as a strategic lead on McCann Worldgroup’s global Conscious Inclusion initiatives. 

With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of human dynamics from idleness and masculinity, to air fresheners and habit change, to public health policy and design innovation. Throughout, he surfaces deeper cultural and human truths that impact the potential of corporate and brand strategy, innovation, and creative marketing and communications.

Petr Houzar

Head of Domestic Market Development, Google

In Google Petr leads a team who takes care for traditional advertisers and oversees YouTube platform. His team works on the whole YouTube ecosystem, its brand building through digital channels, cross-media planning, measuring and evaluating. Before he led media communication of Karlovarské minerální vody for 18 countries. He also worked in Vodafone and media agency Mindshare. He has been awarded many Czech and international digital awards.

Petr Miláček

Director of Analysis, Prima Group

Petr Miláček’s career has always been connected to media, research and analysis. He started in media agency Mediaplan, later he became a Director of Research in Media Wise and Omnicom Group. He worked in the same position in Prima between 2013 and 2016. For the following five years he led PHD as a Managing Director. He has been a member of methodology committee in ATO, he has also published a number of texts about strategy planning and media research.

Miroslav Král

CEO, Marketup

Miroslav has over 25 years of experience in sales, marketing and business development in IT, telecommunications, industry, and retail from the international environment of corporations, startups and companies that have undergone mergers and acquisitions. 13 years ago, he founded the full-service digital agency Marketup. Today, it ranks among the largest independent agencies on the market. The seventy-member team implements strategies, creative and production, media planning, communication, as well as data and web analytics and digital transformation consulting for local and international brands. Since 2016, the agency has been applying the principles of evidence-based marketing popularized by B. Sharp, L. Binet and M. Ritson. Clients include AXA, Decathlon, E.ON, GrandOptical, KB, Sedita, T-Mobile, and XXX Lutz. The agency won 2 Lemur awards this year for its campaign for ABB, was a finalist in two Agency of the Year categories. Last year, the campaign by Marketup for Savencia received Effie. The agency also received several awards from advertising platforms. It has won the Business Superbrands award three times in a row

Tereza Dušková

Marketing Director, Dr. Max ČR

For five years, she has been overseeing the marketing and media strategy of pharmacies and e-shop Dr. Max in the Czech Republic. She participated in shifting the perception of the brand to the omnichannel level. She is most pleased with the growth of positive emotions associated with the Dr. Max brand among consumers. She gained previous marketing experience in the multinational FMCG company Unilever, in the personal care division and also in the Lagardére media group.

Veronika Hořáková

Commercial Excellence Director CZ&SK, Plzeňský Prazdroj

Veronika’s purpose is to lead companies to widen their business scope through disrupting status-quo and changing mindset of people. She has over 20 years of experience in innovation-related commercial roles, out of that nearly 10 years in senior leadership. Her passion is to bring innovations to life and lead people to adopt and drive change. She is “marketer by heart”, with strong background in strategic marketing, innovation, trade & shopper marketing and customer development. She has spent her career with three marketing giants: Unilever, PepsiCo and Plzeňský Prazdroj.

Štefan Sarvaš

Growth Legacy Consultant, Mars

He has worked for 16 years in various regional and global positions for Mars, one of the largest food companies in the world. His domain is Consumer & Market Insights and strategic consultancy. He is a member of an internal consulting group focused on the Growth Legacy Strategic Program, a joint initiative of Mars Wrigley and the Ehrenberg Bass Institute for Marketing Science. This group is developing strategies for growth for the biggest markets such as USA, China, UK, France, Germany and Australia, or for markets with high potential like India, Brazil, Mexico or Turkey.

Jakub Petřina

Group Head of Brand Strategy, PPF Group

Jakub Petřina oversees the brand strategy of the PPF Group, to which he has dedicated most of his professional life. He worked for 11 years as a Marketing and Product Director at Air Bank, playing a significant role in its successful market launch. Prior to that, he led communication, product management and CRM at Home Credit for 9 years.