Jaroslav has been working for McCann since 2010, now as a Chief Digital Director and he is also in charge of the Technology and Digital Agenda. Currently, he is trying to integrate the new technology (from automation to artificial intelligence) into the brand activities.
At the Brand Management 2019 conference, he will present alongside with his colleague Honza Suda. Their topic will cover the brand building in the environment of constant innovation and craving for immediate and measurable results. What is your brand, after all? A lighthouse in a storm, or a candle that can be easily blown out. Many companies, especially the traditional ones, are now focusing on performance and short term results. They are forgetting that in the era full of innovation, automation and informed customers, a strong brand is the main business driver.