Lukas kruzbersky

Lukáš Kružberský

Red Media

Since 2012, he has been the head of the digital media agency Red Media, which became member of Publicis Groupe last year. He started his career with the mobile operator T-Mobile, but subsequently moved to Vodafone, where he stayed for five years and became a director of marketing for non-business customers. In 2011, he was one of the founders of the Zoot fashion retailer and later worked as a marketing director for Eta.

At the Brand Management Conference 2019, he will focus on the topic of building brands in times when people have shifted their attention to online space and the marketing budgets of companies follow them. In digital, however, the existing branding practices do not work for marketers. They are wondering how to invest money well and measure the results of campaigns. Agencies have not succeeded to help them so far and the digital has meanwhile become a gray zone full of bullshit. But the pioneer time of trial and error is over. It's time to turn a sober eye on online. So how to build brands in new conditions, where digital media play an increasingly important role?