He joined Kofola Group in 2010 as a Marketing Director and he was responsible for aquiring the Pinelli company and their key brand Semtex. After the integration of Kofola's Czechoslovak activities between 2011 and 2015, he led the marketing team in both countries. He initiated the acquisition of Radenska mineral water and expanded into the Adriatic region. Subsequently, he served as a CEO of Hoop, Kofola's subsidiary in Poland.
In his new role as a Strategic Director of the Kofola Group, she is responsible for the sustainable development of the company's business, co-ordination of the activities of the Group's pillars and acquisition projects. In his presentation at the Brand Management 2019 conference, he will focus on the way Kofola Group is going to implement its value-oriented corporate vision. He will also share his view on the main long term challenges the company is facing on the markets where it operates.