At the Brand Management conference, Ondřej will focus on how not to lose a customer in the last mile. This popular theme is taking on a new dimension today. In both traditional and new media, we strive to strengthen the consumer's relationship with the brand, but its attention at the point of sale is often lost in competition with discounts. What to do with this? Solutions range over conceptual visibility, combined campaigns and digi&retail strategies or content and experience in-store. Let's find new answers to the traditional question ....
Ondřej has been working and doing business in the advertising industry for over 20 years. In addition to developing his own agencies G-in and Lisbeth, he is working on the board of the European Association of Communication Agencies (EACA) as a Chairman of the Integrated Marketing Communication Council (IMCC). He regularly participates in campaign evaluation in local and international competitions. He believes that in commercial brand communication, positive social outreach and sales promotion can go hand in hand.