Petra Novotná

Slovak Telekom

She has been working in various positions in the telecommunications business for 16 years with focus mainly on media strategy and marketing communication. Since 2016 she has been responsible for the strategy and marketing communication of Slovak Telekom, one of the strongest brands on the market, which is also one of the biggest ad spenders in Slovakia. Petra is responsible for presenting the brand across media channels, including stores, own events and sponsorship activities.

Besides that, she is strongly involved in raising the level of marketing in Slovakia. She is a mamber of the board of the Advertising Council and is also a member of clients' association „People from marketing“. She has won numerous awards for her work, including Golden Effie in 2018 and the Client of the Year title in the national creative competition Zlatý klinec.

Big and established brand has to leave the comfort zone in order to stay relevant – that´s the topic of her presentation at the Brand Management 2019.