Program

8:15 - 9:00 | Registration, breakfast, morning networking
   
9:00 - 10:30 | A. DO WE STAND FIRMLY BEHIND OUR BRANDS?

Moderation: Barbora Krásná, Partner, Blue Events

 

Market trends, marketing and brand management in the context of overall company strategy.

  • The Era of Cognitive Marketing
    Katie Axam, Director, Marketing Communications & Citizenship, IBM CEE

  • Creativity & Brand Growth
    Stefan Siedentopf, Head of Planning, Ogilvy CEE

  • We Stand Firmly Behind the Brand!
    Jindřich Skrip, Marketing and Product Development Director, Kooperativa pojišťovna

  • Hot topic: Employer Branding
    Pavel Stratil, CEO, Lidl Česká republika
   
10:30 - 11:00 | Coffee Break
   
11.00 - 13.00 | B. BRAND AS A CENTRAL ORGANIZING PRINCIPLE

Rita Clifton, one of the world´s leading experts on brands and branding, named by The Financial Times brand guru and awarded CBE in the New Year’s Honours List for Services to the Advertising Industry (2014).

  • BRANDS, BUSINESS AND SUSTAINABLE VALUE IN THE DIGITAL AGE
    Rita Clifton, Chairman, BrandCap


Brand Grill (panel discussion)

Grilling of leading Czech brands in different evolution stages: Infant with promising future. Child that successfully gains our attention. Adult with unique life experience.

Rita Clifton leads the discussion with these three brands:

  • Gabriela Lungu, Marketing & Communication Specialist, WINGS (ex-Head of Global Marketing, Notino)
  • Martin Dlouhý, Partner Strategic Development, UGO
  • Jana Barbati Chadová, Head of Global Marketing, Baťa
   
13:00 - 14:00 | Lunch and networking
   
14:00 - 16:00 | C. HOW TO BE CONSISTENT AT ALL TOUCHPOINTS?

Moderation: Jan Binar, CEO, McCann Prague and President, AKA

 

Best practices of companies, which are excellent in specific points of contact with the customer, and at the same time, they are consistent in all important touchpoints.

  • Zuzana Behová, Marketing Director, Palírna u Zeleného stromu (Pure Party spirit of Hanácká vodka)

  • Lukáš Kmínek, Head of Business Development, Blueberry.cz Apps (Effective Website)

  • Aleš Kotěra, Co-owner, Sklizeno Foods (In-Store Customer Experience)

  • Miroslav Král, CEO, MarketUP (How to lead the custemer right to your brand, step by step)

  • Roman Tiefa, Marketing Manager, Nestlé (Cover design as a trigger for brand development)

  • Tomáš Vyhnálek, Head of Fundraising, People in Need (Heart as a Touchpoint)
   

16:00 | Cocktail and Afterparty

DO NOT HURRY HOME! Stay after the end of the event to discuss your impressions with other colleagues with the coctail.

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