BRAND TRUST
in a Post-Truth era
September 19, 2018 - Cubex Centrum, Prague
Hot newsThanks for your participation at the Brand Management 2018 and we look forward to our next meeting!
Presentations
Go through key ideas in presentations of speakers.
Photos
See who attended and what was the atmosphere.
Key ideas from Brand Management 2018
Brand Management 2018 about brands in a post-truth Era: Having no opinion is not a benefit
21.9.2018
Can brands be nowadays neutral in their opinion? Just very hard. And such attitude will probably bring nothing good for them in the future....
Read moreBrand Management 2018: What you can do right now to maintain your brand trustworthy
13.8.2018
The Brand Management 2018, the bigest meeting of top managers and marketers in the Czech Republic, has just released the full program. The key note...
Read moreCommunication Summit 2018 presented brands with purpose and wiped a border between marketing and public relations
4.6.2018
Can a triangle "brand – good – business" really work? Or is it just a pose? How to communicate successfully in order to generate profit in addition...
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