Conference is simultaneously translated CZ/ENG.
- 08:00 – 09:00Registration, breakfast, morning networking
- 09:00 – 10:00BLOCK A: BRANDS IN NEW CONDITIONS
Jan PateraConsultantBlue EventsIn order to grow, brands need to be distinctive and consistent across all touchpoints. They should learn from the time of trial and error and turn a sober eye on online marketing. And they must get ready for new competitors like start-ups full of ideas and new energies, local heroes often bringing new, authentic brands.
Building brands in the era of digital bullsh*t?
A new generation of marketers is coming
Is brand after all the only thing we have left?
- 10:00 – 11:00BLOCK B: SEVEN COSTLY SINS OF BRAND MARKETING
Jan BinarCEOMcCann Prague
Drawing on the Laws of Growth framework, we will outline seven ‘sins’ and how to avoid them. Sins that span how we advertise, buy media, segment buyers, differentiate brands and much more. These insights will put you on the redemptive path to sustainable brand growth.
- 11:00 – 11:30Coffee / Tea break, refreshment
- 11:30 – 13:30BLOCK C: STRATEGY FOR BRANDS ON THE CZECH AND SLOVAK MARKET
Jan BinarCEOMcCann PragueThe rules of effective marketing are still the same and their role is not decreasing. Marketing is a key driving force of growth in business, certainly not just a game with concepts and impressions. We bring examples of how marketing becomes the heart of the company, with proven results and a long-term vision.
Once you go Jack, you never go back
Breaking down barriers
Do it well, or not at all!
- 13:30 – 14:30Business lunch
- 14:30 – 16:30BLOCK D: ROADS TO REDEMPTION
Jan PateraConsultantBlue Events
We are all searching for a better version of ourselves. How do we apply all the learnings in our strategy? How others did it?
Building new categories: test, learn, repeat
Steven Donaldson, Managing Director, British American Tobacco
Will anyone miss your brand?
How we did not mess around
When the Czechs are conquering America
Jarmila Vindušková, Global Brand Marketing Manager, Linet
How not to lose customers in the last mile
Brand led by a mission is the way to succees
- 16:30Afterparty and networking