Structure of the program of Brand Management 2019

  • 08:15 – 09:00
    Registration, morning networking

  • 09:00 – 10:00
    BLOCK A: BRANDS IN NEW CONDITIONS

  • 10:00 – 11:00
    BLOCK B: SEVEN COSTLY SINS OF BRAND MARKETING

    Keynote: Prof. Jenni Romaniuk

  • 11:00 – 11:30
    Coffee / Tea break, refreshment

  • 11:30 – 13:00
    BLOCK C: STRATEGY FOR BRANDS ON THE CZECH AND SLOVAK MARKET

  • 13:00 – 14:00
    Business lunch

  • 14:00 – 16:00
    BlOCK D1 + D2: ROAD TO REDEMPTION

    Tactics and tools revisited in two parallel sections.

  • 16:00 – 18:00
    Afterparty and networking