To kickstart marketing you need a lot of inspiration. That´s why we are bringing you a program full of great minds!
- 08:00 – 09:00Registration, networking
- 09:00 – 11:00Part A: Don’t let them cut you!
Jan PateraPartnerBlue Events
Why inspiring brands grow more quickly
Bronislav Kvasnička, CEO, Wunderman Thompson Praha
Which brand appeals more to its customers - Shell or Mol? Lidl or Globus? Bernard or Gambrinus? Inspirational brands are more resistant to competition tactics. They have fewer defectors. Customers are even willing to pay extra for more inspiring brands. More inspiring brands are also growing faster. We will reveal the relationship between inspiration and growth and show the most inspiring brands in the Czech Republic.
The courage to go against the tide in the traditional category
Martin Dulava, Creative Director and co-owner, Lineart
David Vejtruba, Marketing Director, Savencia ČR/SR
Marketers, Start Your Engines!
KEYNOTE SPEAKER: Dan White
As organisations emerge, slightly battered, from the pandemic, it’s up to marketers to take pole position and seize a turbo-charged opportunity for growth. Consumers in their millions are eager to live life to the full, spending cash on whatever they missed the most during lock-down and, with interest rates at such low levels, it’s the perfect time for companies to crank up their investment in marketing and reap the rewards. So, marketers, start your engines. It’s time to fuel up, get back on the starting grid and get off to a flying start! In his keynote, Dan White will use his trademark illustrations and entertaining style to highlight the big marketing opportunity and provide inspiration and guidance for anyone who is up for the race.
Panel discussion: How to Kickstart Czech Marketing
How much did the covid cost cutting hit marketing? How are media and non-media investments in marketing developing? What exactly can companies, resp. colleagues in the audience do to restart marketing in the sense of 4P? How to defend your investments in marketing internally (ie not only in communication, but also in the development of new products and distribution channels) or how not to be cut from the budget? How did your company behave during the crisis? Did it go against the flow and have you invested more in marketing in the past year? How did you manage to succeed in the company? How do you think you can kickstart marketing today? What would you recommend to colleagues, what worked and what did not work when communicating with other departments.
- 11:00 – 11:30Coffee / Tea & Snacks break
- 11:30 – 13:30Part B: Fun is more than fear
Jan PateraPartnerBlue Events
The Davids against the Goliaths: The myths and reality of small brands
Štefan Sarvaš, Growth Acceleration CMI, Mars
We all love puppies ... and small nice brands. What is the potential of these brands to grow compared to established ones? How can small brands become big? And which of them is winning the covid crisis?
How to build a brand that 9 out of 10 people in Slovakia is familiar with
Martin Mrva, Chief Marketing Officer, Dedoles
How Dedoles grew from a small e-shop to a 50million EUR brand in just eight years. When is the right time to move from performance to brand campaigns, how to expand the marketing mix and how to evaluate campaigns. Why the first Dedoles' TV campaign didn't work? How and why they chose the concept with hamsters and how they are now helping to build a brand in Slovakia, the Czech Republic and Slovenia.
Proč se vyplatí omladit tradiční značku
Eva Kozarová, Marketing Director, Rückl a Bomma
Sklárny Rückl procházejí od roku 2017 zásadní proměnou. Se vstupem investora a mecenáše českých značek Martina Wichterleho má po staletí budované řemeslo příležitost zazářit také na poli současného designu. Nové kolekce pod vedením uměleckého ředitele Ronyho Plesla vzdávají hold tradici českého sklářství a ikonám české historie.
Humor helps to talk about taboo topics
Lenka Houšková, Product Manager Vichy CZ/HU/SK, L'Oréal
Antonín Milata, CEO, Renegadz
This year, the Vichy brand, along with Renegadz, launched a new awareness-raising podcast called Menopause, Not a Pause. It opens up a topic that has been taboo for many women (and men) for years. We will show you how important it is to be bold and talk about difficult issues openly and with humor.
Why a market leader supports craft breweries and built on on its own
Michal Škoda, Director, Pivovar Proud
Roman Trzaskalik, Marketing Director, Czech Republic and Slovakia, Plzeňský Prazdroj
- 13:30 – 14:30Lunch
- 14:30 – 16:00Part C: What only marketing can do
Be a partner. Not a brand
Kyra von Mutius, Chief Strategy Officer, Heimat Berlin
The talk will shed light on Hornbach's success story of 20 years.
It will give insights into the importance of a strong, clear, and differentiating strategy and how it turned Hornbach into the most iconic, relevant, and loved DIY store in Germany.
What to do when all customer data are suddenly gone
Tomáš Křivda, Chief Operating Officer, AC Sparta Praha fotbal
Slow down before its too late
Jan Matoušek, CEO, Česká asociace pojišťoven
Aleš Brichta, Senior Creative, McCann Prague
When data turn into stories
Andrej Štuk, Chief Creative Officer, Marketup
To better understand the world around us, such as our customers, data is not enough for us, we also need stories. Would you believe that marketing can be inspired by war journalism? Andrej Štuk, who has been working in marketing for over 20 years and is also involved in journalism, will convince you of that. In one field he is an award-winning creative director, in the other a cameraman in war-torn countries such as Syria and Afghanistan.