Conference is simultaneously translated CZ/ENG.
- 08:00 – 09:00Registration, networking
- 09:00 – 10:00BLOCK A: Right time for a change is now!
Introduction: Jan Patera, Partner, Blue Events
How (not) to get out of a crisis?
Let’s cancel marketing department!
Interactive discussion moderated by Jaroslav Malina, McCann Prague
Today we have to solve problems more creatively than ever before. Not only in marketing but in every department. How to spread this skill to the rest of a company? In most companies there are plenty of right people – but they are not doing right things. How to change it?
Grant McKenzie, Chief Marketing Officer, Asahi Breweries Europe Group
Jakub Petřina, Chief Marketing & Product Officer, Air Bank
Leonard Savage, Chief Creative Officer, McCann Prague
- 10:00 – 11:00BLOCK B: The 12 Powers of Marketing Leader
- 11:00 – 11:30Cofffee Break, Networking
- 11:30 – 13:30BLOCK C: Leaders for uncertain times
Moderated by: Jan Patera, Partner, Blue Events
The Coronamarketing Era
Birell Story: Of Marketing without frustrations
Crisis Lesson: You have to cross the bridge when you come to it
The Way from Marketing to The Top
Vladimír Myslík, Co-Owner, Kytary.cz
Michal Dlouhý, Head of Marketing, LMC
- 13:30 – 14:30Lunch Break
- 14:30 – 16:30BLOCK D: Brands in Digital Transformation
Pavel HackerBrand ManagerLivesport
Digitalisation and Disruption in Pharmacy 2020
If most of your company managers don’t understand technologies then you have a problem. Pilulka.cz can show us how to digitalise and disrupt distribution channels from labs to consumers.
When data transform the way we look at brands
The Old World of Segments and the New World of Customers
„Hi Radim, i know you from LinkedIn.“
Radim Pařík hears this sentence more and more on the streets.
Radim Pařík hears this sentence more and more and the road to get to it was complicated.
Radim Pařík hears this sentence more and more and it can transform also your business.
- 16:30Cocktail and Afterparty